Archive for the 'Search Engine Optimization Management' Category

Search Engine Marketing: 20 Nitty-Gritty Strategies To Compel People To Link To Your Website

Monday, December 29th, 2008

You don’t have to be a rocket scientist to know
that having quality inbound links from websites with
high page ranks can help you attain high rankings
in all the Search Engines.

But achieving this can be more difficult to do than can
be imagined.

Why will a website with high page rank link to you,
a website with low page rank?

That is the million dollars question.

And I have a million dollars answer for you.

Below are a few search engine marketing secrets to
help you.

1. Offer other web sites free content to post on
their web site. Include your link on all of your content.
The content should related to your web site because
it will be in front of your target audience.

2. When you visit a web site you’ve enjoyed a lot,
write a review for the site. Write about the benefits
you gain from the web site. Tell them they can publish
it on their web site if they link to your web site.

3. Allow other people to publish your e-zine on their
web site. Include your web site’s ad and link in each
issue you publish. This may also help you increase
the number of people that subscribe to your e-zine.

4. Market your web site as a free web book. Design
your web site with a title page, table of contents,
chapters, etc. Just allow other people to give away
the web book by linking to your web site.

5. Give your visitors an instant article directory. Tell
your visitors they can instantly add a free article
directory to their web site by linking to yours. Just
place your ad or banner ad on top of the article
directory for your main web site.

6. Allow other web sites to use your discussion board
for their web site visitors. Just have them link directly
to the discussion board. Include your web sites ad or
banner ad at the top of the discussion board.

7. Start a members only web site. Tell visitors what’s
in your members only site and what it costs to gain
access. Offer them a free membership if, in exchange,
they link to your web site.

8. Offer your visitors a free sign up to your affiliate
program. Pay them commission to sell your products
or services. Just give them an affiliate link to track their
sales. People will link to your web site to make extra
money.

9. Create your own award site for other web sites.
Give the winners a graphic or text link to place on their
web site when they win. This will link your web site
to theirs and draw more traffic to your web site.

10. Are you an expert on a particular subject? Offer
people free consulting via e-mail if, in exchange, they
either link to your site. People will consider this a
huge value because consulting fees can be very
expensive.

11. When you purchase a product and it exceeds your
expectations e-mail the business a testimonial. Make
sure your statement is detailed. Give them permission
to publish it on their web site if they link to your site.

12. Create a directory of web sites on a specific topic.
Give people the option of adding the directory to their
web site by linking to it. Put your business ad at the
top of the directory’s home page.

13. Exchange content with other web sites. You could
trade articles, top ten lists, etc. Both parties could
include a resource box at the end of the content.

14. Allow people to download software at no charge
from your web site, if they link to your web site. The
software could be freeware, shareware or demos.

15. Trade other forms of advertising to people that
link to your web site. You could trade e-zine ads,
print ads, autoresponder ads, classified ads, ebook
ads, etc.

16. Give away web space to people for free. Since
you are giving it away for free, request they link to
your site by placing your ad or banner to the site.

17. Join or create a web ring. A web ring is a group
of web sites on a similar subject agreeing to link
together. To find a web ring to join type keywords
“web rings” into your search engine of choice.

18. Create an online club or association. Tell your
visitors what’s included in the membership and what
it costs to join. Offer them a free membership if, in
exchange, they link to your web site.

19. Allow people to use an online service or utilities
from your web site if, in exchange, they link to your
web site. The online service could be an e-mail
account, search engine submission, web page design,
copywriting, proofreading, etc.

20. Offer a free e-book to your web site visitors. The
ebook should be related to your target audience.
Allow them to give the e-book to their own web site
visitors by linking directly to your web site.

May these search engine marketing secrets help you to
make a lot of money.

Warmly,

I-key Benney, CEO

I-key, a Millionaire CEO from New York City is the creator of “Mscsrrr: Millionaire Secret Cash System”,(investing online) program, which has helped thousands of ordinary people from all over the world to attain financial security and shining success during the past 2 yrs.

Mscsrrr Millionaire Cash System helps you to generate $1,500+/Week for life, from home or office, part time or full time. No large investment or hassles. Win $1000-$2000 free “cash”.

Recommended Tools When You Put On The SEO Cap For Your Web Site

Saturday, October 18th, 2008

The name of the game is search engine optimization and there are 20 winners and a million losers. It is a massive game that is conducted each and every minute by the top search engines. The fun is the referee of the game tries to modify the format each minute, to make the game useful for the spectators, in this case the folks who search. This is a high stakes game with billions of dollars at stake and the rules change daily. The playing field changes daily and the folks who compete constantly change. Wow what a fun filled game this is. This game has consistently shown that the folks with the right tools win consistently and the ones’ who don’t but with good ideas win at random and like shooting stars fade out real quick.

Search engine optimization is a tough game to play and there are penalties for foul play and this could mean thousands of missed opportunities for your business. The folks out there keep the secret strategies to themselves as they can profit a lot out of it. But a few folks who intend to make money or simply for the fun of helping others achieve the glory of being in the top 20, have developed very good nifty tools. This article is about these tools and the techniques behind them. Google ToolBar is the first and foremost tool that every website owner should have. This tool has much functionality like popup blocker etc. The feature that helps SEO is the page rank bar and the add-on features it provide. The Back links checker is capable of displaying all known back links for your webpage that is known to Google. The similar page feature is very helpful to know your competitors.

Lets look at the top 4 categories of tools needed for SEO:

1. Keyword Tools: the keyword density is the number of keywords present as a percentage of the total words in that page. The keyword density could really depend on what you are targeting and usually a trial and error. This tool provides the details about the density without counting them yourself each time. The other keyword tools are keyword suggestion and research tools that give the right keywords to employ for your optimization, keyword optimizers, keyword typo’s tool.

2. Page Rank tools: This is a broad category with many tools under this umbrella. The page rank checker is a simple tool to check your rank and also some versions provide the rank of the competition as well. There are some additional nifty tools like the Google dance tool and the future page rank checker.

3. Meta Tag related tools: Meta tags are needed to describe the webpage for the search engines and other bots. The tools under this umbrella are Meta Tag generators, Meta Tag analyzers, Meta Tag replicator.

4. Link Analyzers: This contains the back links checker, the broken link finders, sitemap generators, Link popularity checkers, Link suggestion tools, Internal link density checkers, I also found a good one – link relevancy checker. These tools are very very important for your page rank if not for your search results.

Most of these tools with basic features can be found for free and there are some good tools that need special licensing and most of them provide a good way to reach the top 20 and be part of the winners and not be in the millions of folks who loose for each and every keyword. There are many keywords you can target and be part of the top 20. The first step is choosing a less competitive keyword and get to the top 20. Well before you put that SEO cap to get down and dirty, please go through the suggested tools in this article. There are a few good tools that have a demo period for you test out whether it is suitable for you. One such product is the SEO Elite.

For more resources on SEO and to try out some good tools you can visit http://www.seo-software-tool-experts.com You can download a free trial version of a good search engine optimization and web site ranking tool from the website as well – the SEO Elite v3.