Logo development Melbourne: The pros and cons of DIY logo design
Tuesday, December 13th, 2011Logo development Melbourne: The pros and cons of DIY logo designLogo design is a vital part of modern business, particularly online business. Because it can seem like a relatively minor task to draft and design a logo, many undertake the design and development work themselves. Modern computing permits almost anyone to use clip-art and graphics to throw together a semi-decent, professional looking logo.But the logo services Melbourne businesses predominantly go for tend to be professional. The difference between DIY and professional logo design might not at first seem apparent, but there are many reasons DIY logo design falls over, especially in the long term. Let’s have a look at the pros and cons of designing and developing a logo yourself.For most businesses, the big attraction in creating their own logo is the low cost. Throwing a few images together with some text in Photoshop seems to make far more sense than paying a professional agency for the services of qualified, experienced graphic designers. But here’s the thing. What a business might save by designing their own logo, they might lose through not having invested the sufficient amount of creativity and commercial sense into the image they choose to represent them in the market place.While a business might have someone on staff who’s handy with graphic software and design tools, that person probably hasn’t studied and spent years in the industry refining their skills. Doing it yourself might grant you creative control over your logo, but you’ll miss out on the market research and brand identity work that goes into drafting and creating a unique, effective logo that communicates and resonates with consumers.A logo is not just an image that represents a business. It’s a vehicle for brand identity and a signature for a business’s values, history and objectives. In today’s ultra-competitive, tight markets, doing battle with other businesses has a lot to do with how logos reflect what sets one apart from the rest.Another factor is that while you might save money designing a logo yourself, you’ll lose time. Like all DIY-versus-professional decisions in business, it’s always worth remembering that by hiring professionals to handle important work like logo design, you don’t put additional pressure on your own staff and divert them from more important work.Our verdict? Hire the pros, get a great looking, intelligently designed logo and stay focused on the business of running your business.