Lebonix Info

The beauty of ezine advertising is that it’s the most targeted form of advertising on the internet. If, for example, someone has subscribed to an ezine about fishing, then they are expressing a strong interest in fishing equipment, tips on improving their skills, travel packages, and an endless list of other possibilities.

This is why ezines are such a good choice. As long as your ad relates closely to the theme of the ezine, the person reading your ad is already halfway toward buying what you have to offer.

There are three types of ads that you can place in your chosen ezine: a classified ad, a sponsor ad, and/or a solo ad.

The classified ad is the smallest and least expensive. This three to five line ad is often run in a block with other classified ads, one on top of another, similar to a page of classified ads in your local newspaper. This contains just a brief description with an email or link to your web site. This costs a few dollars, generally about half the cost of a sponsor ad.

A sponsor ad is placed at the top of the ezine, often under a heading like: “Please support our sponsor.” This ten to fifteen line ad will draw more attention since it is the first thing the reader sees when the email is opened. This is priced around twenty dollars.

The most effective, and naturally the most expensive, is the solo ad. This is not part of the ezine, but instead goes out as an email to everyone on the mailing list. The message is all about you and your product or service. This ad can be as long as 700 words, allowing you to go into great detail, and will cost in the neighborhood of forty to fifty dollars, about twice the cost of a sponsor ad. However, some of the larger ezines may ask for hundreds or even several thousand dollars for a solo ad.

Once you’ve written your ad and chosen an ezine, the best way to proceed is to think like an educator. The most effective teaching method is repetition. Experienced teachers will cover the same information in several different ways. They might lecture one day, followed by a reading assignment and discussion, and then an essay, all on the same topic.

Very few people learn something thoroughly the first time they see it. And few people respond to an ad the first time they see it. Since you are trying to educate and motivate your target audience, you want them to see your ad more than once.

This is best done by first running a solo ad, then running a sponsor ad in the next two or three issues of the same ezine. Finally, for the next five to seven issues run a classified ad. The readers will see your ad for many weeks and begin to understand the message and warm up to your offer. They need time to mull it over, compare products and prices, and decide if they really need it. Give them time, educate them, and they will buy.

Dave Starner is a former teacher and coach who markets ebooks and software. Visit the Net’s #1 infoproduct site at www.ebooksnet.com and instantly download great ebooks and software on Internet advertising and hundreds of other topics.

The annoying part of baldness for chaps is that there is no sure fire cure. Hair loss has been a depressing issue for men all over the universe but there are incredible treatments that might stop further hair loss.

There is a topical treatment for loss of hair called Minoxidil that can be taken in tablet or topical lotion form and will help men regrow their hair and reduce further baldness. The lotion comes in a variety of strengths with 4 percent being the most popular. The baldness treatment is used under the guidance of a pharmacist and should be made aware that it is not a fantastic miracle cure. However, the stunning success of this treatment is around 60 percent. The hair loss treatment course is a minimum of 4 months before awesome results may show and all females are recommended to continue the hair loss treatment for at least eight months.

For females that do not observe any success with Minoxidil they might well try baldness surgery. Transplant surgery is a long term solution and involves moving the hair follicles on the head to reduce bald areas. Hair plugs can be pricey and involves a surgical procedure so may not be for every lad. Hair Loss treatments are available from Advanced Hair Studio.

Every time I leave the pavement, I take along my trusty hiking pack – even if I have no intention of hiking. Doing this has become a habit rather than a conscious decision. My pack goes with me when a hike, camp, hunt, fish, bird watch and even when I drive out of town. I’ve been a boy scout and a United States Marine so I suppose I have learned to be prepared for almost anything. My pack is full of items I hope I will never need.

What’s In Your Hiking Pack? As an outdoor enthusiast, you have complete control over what you carry or what stays in the car – such as a cell phone, do you carry one? I wouldn’t dare go in the backcountry without all of the items listed below as “Highly Recommend.” What’s In My Hiking Pack? Here is my list split into two categories with the weight of each item in ounces:

Highly Recommend: Cell Phone (5 ounces), First-Aid Kit (9), Flashlight (4), Food – Beef Jerky (4), Insect Repellent (3), Map & Compass (4), Multi-Tool (9), Pack (24), Signal Mirror (1), Spare Vehicle Key (1), Sunglasses & Sunscreen (2), Water, Waterproof matches (1), Waterproof windbreaker (24), Whistle (1). Total weight: 5 pounds 12 ounces, not including water.

Nice to Have: Bandana (1), Binoculars (12), Cash & ID (1), Disposable Camera (4), Emergency Blanket (1), Extra Batteries (4), GPS Unit (10), Hand warmers (1), Hunting knife (8), Lighter (1), Lip Balm (1), Mini-Umbrella (10), Paper & Pen (1), Rangefinder (8), Road Flare (4), 12 feet of rope (2), Saw (7), Toilet Paper (1), Two-Way Radio (7), Work Gloves (2). Total weight: 5 pounds 2 ounces.

The total weight of my hiking pack not counting water, is 10 pounds 14 ounces. My pack has a shoulder harness system that takes the weight off of my lower back and distributes it evenly across my shoulders and upper back. I hardly notice my pack when I’m wearing it. One last point, if you carry something – make sure you know how to use it.

We’ve all heard quotes about being prepared, such as “Chance favors the prepared mind.” – Louis Pasteur and “The will to win is important, but the will to prepare is vital.” – Joe Paterno and “Chance fights ever on the side of the prudent.” – Euripides. I suggest carrying a well thought out pack is a good habit and a good outdoor life-skill. One day it may save a family member, an outdoor companion or even you.

Plan ahead before you venture into our backcountry, even if you plan to be gone only an hour or two. It makes good sense. With just this small amount of planning you’ll get the most out of your backcountry experiences.

Use this information and you’ll Get It Right The First Time. Get Outdoors!

Chuck Fitzgerald, The Outdoor Guy, is the owner of Arizona based BackCountry Toys, an online outdoor gear store. To get maximum enjoyment out of your Outdoor Life, visit www.BackCountryToys.com where you’ll find great gear and the Fact & Tips e-newsletter, “FreshAir.” (800) 316-9055.

I am amazed by the number of people that I hear from who apologize for only being able to volunteer one or two hours a week. Some of them don’t feel like the time they have to contribute can make a difference. Some even avoid volunteering because they consider their potential contribution a waste of time. Does this describe you?

This way of thinking couldn’t be further from the truth! Let me prove it to you by walking you through a short exercise. It will only take you a few minutes to do this exercise, but it will be worth it.

1. Think back over your life and make a list of every person that had a positive impact on you.

2. Once your list is complete, write down the amount of time it took them to make that contribution.

3. Review your list for at least one person that helped or encouraged you in a short amount of time.

Most people that do this exercise will uncover memories of several individuals that contributed to their life in a positive way. Many of those did it through something they said or a small gesture they made. If they could do it for you, you can do it for others!

There is someone in this world that is waiting for you to donate whatever time you can afford to make their life and the world around them a little bit better. Don’t let your thoughts of wanting to have more time keep you from giving to that person today.

Deciding what to buy: Cost, Quantity, and Location

It’s time again to spruce up the outdoors. When purchasing patio furniture there are several important factors to consider that will determine the type and the cost of patio furniture you choose.

First, it is important to consider the cost. There are so many options to choose from, ranging from very cost effective, to very high end furniture. An important option to consider is buying bulk. If you have a large outdoor patio, buying in bulk will ensure across the board coordination of your patio set. You will always have extra seating for entertaining, without having to pull out the old mismatch patio chairs that get packed away in a shed.

Second, determine the size of the area you plan to furnish. Are you just looking for a small patio set, or do you want to furnish all 3 decks and the pool side area? Ordering in bulk, you can have a variety of furniture that coordinates throughout your outdoor patio. Do you frequently entertain outdoors? If so, a large variety of outdoor patio furniture will ensure that your guests will be comfortable, and notice your beautiful outdoor space.

Lastly, consider your location. Some types of furniture, such as resin patio furniture, hold up better in sunny and windy conditions, such as the beach. Other types of furniture are more resilient to winterizing, such as melamine furniture, and if you live in colder climates, this will be important when the patio furniture gets put up for the season.

So, whatever your budget, size, or location, visit http://www.ettflordia.com, for some great ideas and styles in patio furniture.

In this article I will explain how to download and install the Blog software Nucleus on your server. Nucleus is customisable in every way and you can have different authors using the same blog. I will be installing onto the Host4Profit.com server as this article is aimed at those who use H4P.

Note: If you use a different host company most, if not all the instructions will hold true. Just the terminology will be a bit different.

The only requirements are that you have a free MySQL database on your server and that your server runs PHP4+. If you are installing onto Host4Profit servers then you meet the requirements.

First of all download the software from http://nucleuscms.org/download.php onto your desktop and then unzip it making sure you keep the directory structure.

Next you will need to upload everything onto your server into a directory of your choice. I recommend using the name nucleus as then you will know what the directory is. To upload the files to your server you will need to use a FTP program, your File Manager on your server, or if you use Windows XP its’ built in FTP program.

Once all the files are uploaded onto your server you will need to change the permission of the file config.php to 666. To do this, find the file config.php and to the right of the name you will see 3 numbers. Click on that and in the new window, type 666 and enter.

Before we go on you will need to set up a Database. If using Host4Profit it is an easy process. You will have to log into your WEBePanel and then click on the MySQL database icon to get started. Follow the instructions on that page and write down the database name (usually part or all of your domain name) and the password.

Now open a new browser window and type in the address to the install.php in your Nucleus directory like this – http://www.yourdomain.com/nucleus/install.php

You are presented with some information and a set of instructions, one of which is to change the permissions of the config.php to 666. When the installation is complete you will need to change the permissions back to 444.

Next you need to enter some information to set up the MySQL database. Nucleus can normally set this up for you automatically but as we are using Host4Profit, Nucleus has a problem which is why we created the database already. All we have to do is fill in the blanks as so-

In the Hostname box you put – localhost

User Name – the name you wrote down earlier. The default is yourdomain_com with 2 or 3 added depending on how many databases you have used.

Password – The password that you wrote down.

After that when you scroll down the installation page there are a lot of directories and addresses that are already set up for you. The ones you should take note of are the ones that start with http:// as these are the urls that you will use to access the admin section and to read your blog.

Following on from there, you are presented with the Administrator User data. You need to fill this in and remember the user name and password that you use.

Note: The username and password are different to the ones you used to set up the database. These are your admin details.

After that you just need to name your blog and give it a short name. Then click the Install button.

Once you have installed the Nucleus program, you need to do two things.

1. Go into your File Manager and change the permissions to config.php to 444

2. Delete the file install.php

There is a wealth of information about using Nucleus both in the nucleus directory and at the http://nucleuscms.org/ web site. You will also find a support forum, downloadable skins and plugins lot of helpful information.

Martin Wood is one of a growing number
of people who have found working at home
on the Internet a rewarding experience.